Training - Loyalty & Rewards

Introduction to Trigger Links

What Are Trigger Links?

Trigger Links are unique, trackable URLs that allow you to create dynamic and personalized links for your marketing campaigns. They are used primarily for automating actions based on user interaction with the link.

In GoHighLevel, trigger links can be set up to initiate specific workflows, actions, or trigger automations once a contact clicks on the link. This enables you to send highly-targeted content, track user engagement, and take immediate action based on how your contacts interact with these links.

How Trigger Links Work

Trigger links are particularly useful for:

  1. Tracking User Engagement:

    • Each time a contact clicks on a trigger link, GoHighLevel can log that event. This helps you track user behavior and engagement with your marketing materials.

  2. Automating Workflows:

    • Trigger links can be tied to specific workflows. For example, if a contact clicks a link, you can automate actions like sending follow-up emails, updating the contact's status, or triggering other workflows.

  3. Personalization with Custom Values:

    • Trigger links can be customized with dynamic, personalized information such as the contact's name or ID, helping to create a more personalized user experience. For instance, links can include custom parameters that change for each recipient, allowing you to send a single link that adapts to each user.

  4. Optimizing Campaigns:

    • You can use trigger links to direct users to special offers, landing pages, or specific sections of your website based on the context of your campaign. This helps with conversion tracking, lead nurturing, and segmentation.

Examples of Trigger Link Use Cases in GoHighLevel:

  • Email Campaigns:

    • Include trigger links in your email campaigns to track which contacts engage with your content, and automatically follow up based on their actions.

  • SMS Marketing:

    • Use trigger links in SMS messages to drive traffic to specific pages, track engagement, and trigger automations like sending reminders or offering discounts.

  • Funnels and Forms:

    • Trigger links can be used within funnels to dynamically redirect users, or trigger specific actions like adding tags or moving contacts through different stages of the funnel.